Scott McAfee, PT, DPT, has a passion for marketing and he believes that our profession and its professionals have untapped potential when it comes to showing value and marketing ourselves.

In a presentation at National Student Conclave 2019, Scott and colleagues talked about discovering one's value as a professional, how to market yourself to an employer, and how knowing the basics of marketing and business can go far when it comes to patient and community interaction.

APTA Podcasts like this one are available on Apple Podcasts, Google Play, and Spotify, or by visiting apta.org/podcasts.

Scott McAfee, PT, DPT, is a board-certified orthopedic specialist. Originally from Los Angeles, Scott received his doctor of physical therapy degree from USC in 2016. In 2018, Scott helped found the company MovementX and today serves as their CMO and continues to treat patients in their homes, gyms, or offices. You can connect with Scott on Twitter at @McAfeePT.